He has directed, conceptualised and edited branded content for various fashion editorials, music videos featured on MTV and specialised music media, and social-first commercials for both global brands and independent projects.

With a strong editorial eye, his expertise lies in developing captivating concepts and transforming them into striking visuals. His passion for organic storytelling often leads him to explore and mix different formats, including 8mm, 16mm, DV tape, and phone footage, always guided by the purpose of the narrative.

Select clients include Condé Nast, Tommy Hilfiger, Polo Ralph Lauren, Warner, Universal, Audi, No7, Nespresso, Dyson, PlayStation, and Electronic Arts.